Marketing isn't just an important part of business success; it is the business. Everything else in the business depends upon marketing.
Marketing can range from face to face interaction to running ads on social media.
Be the face of your business and become a customer advocate in your industry. People are more likely to shop with someone they know instead a large corporation that doesn’t know them. You can create educational videos, how to videos even start a blog about the business in your industry.
Take them behind the scenes, focus on the mission and less on the product, create a stimulating title, don’t be boring, make it exciting!
WHERE DO YOU START?
‣ SMALL BUSINESS VIDEO STARTER PACKAGE
Something we noticed here at M3 is that a lot of small businesses had no idea where to start when it came to video marketing and utilizing social media. So what we did to simplify that process was create a starter package that every business needs.
‣ 3 VIDEOS EVERY SMALL BUSINESS NEEDS
It’s no secret in today’s world social media is king and video content for your business is no longer something you can do without.
‣ BUSINESS PROFILE VIDEO
Is a 2-3 minute video comprised of the most important information about your company used on the the front page of your website, pinned at the top of your social media, linked in your email signature. This video highlights your business, services and what any potential customer would want to know about your business.
‣ CUSTOMER EXPERIENCE VIDEO
We capture the story from your current clients that represent your ideal future client. Have them talk about what life was like before, during after working with you. We shoot this in an interview style and then pair it with footage that visualizes their experience.
This type of video builds immediate trust with new potential clients and shows how much you care about your customers .
‣ EMPOWER YOUR AUDIENCE
Make your audience smarter, give away your secrets not hold them back. I know this sounds crazy and almost contradicting but this really impresses people that you are willing to give away the knowledge of what you do for free with no expectation of anything in return. At the end of the day 9 out of 10 times the customer isn’t going to actually apply the information you give them.