WHAT IS BRAND STRENGTH?
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
‣ BRANDING PROMOTES RECOGNITION
Effective branding can promote recognition for your business. If your brand is consistent and easy to recognize, it can help people feel more at east purchasing from you. People adhere to familiarity and if you’re remembered as a quality provider, then you will encourage repeat business as they are more likely to choose your product or service again.
‣ YOUR BRAND SEPARATES YOU FROM THE COMPETITION
In a highly competitive global market, it is crucial to stand out from the crowd. Remember that you are no longer competing on a local stage, you’re now competing in the global economy- Your brand will therefore help you stand out from the thousands or millions of similar organizations around the world.
‣ STRONG BRANDING GENERATES REFERRALS
A strong brand can create referrals or viral traffic because people love to tell others about the brands they like. People eat, listen and wear brands, and they’re constantly telling others about the ones they love. In fact, 84% of consumers have said that they ‘always or sometimes’ take action based on personal recommendations.
Imagine falling in love with a brand but when you go to recommend it to a friend, you can’t remember it- this is why strong branding is so important; you can’t tell someone about a brand you can’t remember.
‣ BRANDING SETS EXPECTATIONS
A strong, consistent brand will allow the customer to know exactly what to expect each time they encounter your business. A professional appearance will build credibility and trust, which bodes well as people are more likely to purchase from a business that appears legitimate.
Your brand represents your promise to the customer- like an unspoken contract so to speak.
‣ A STRONG BRAND ADDS VALUE
A strong and successful brand will add value to your business, well beyond physical assets.
Consider companies such as Apple, Facebook and Coca-Cola; they are worth much more than their premises, equipment and/or products. It has been their brand that’s increased the company’s value, far exceeding their physical value. In 2014, the Coca-Cola brand name alone was worth $67million; accounting for more than 54% of the company’s stock market value.
In today's world, branding is more important than ever. But a good brand won’t manifest overnight- it’s a result of meticulous planning, development and growth, which is why many start-ups and small businesses neglect it without realizing the impact it has.
Good branding not only increases the value of a company, but it provides employees with direction and motivation, and makes acquiring new customers easier.
Your brand starts with graphic design.
AWARD WINNING GRAPHIC DESIGN
We provide cutting edge graphic design that allows you to be competitive in today's global environment. Graphic design has become an integral part of any business and occasion. Graphics are something that every industry needs at some level. A strong design should effectively communicate the message of the sender to the target audience using tools of visual communication.
Our digital designs enable our clients to boost up sales, establishing its name and earning respect in the market, and thereby maximizing the profitable base of the business.
Our well-crafted designs demand the attention of people and without having dynamic, bold designs a business won't be able to highlight its products and increase its customer-base which ultimately affects the profitability of the company.
We have a very strong passion for designing elements that will separate you from the competition and establish your brand that makes you easily recognizable. We carefully craft design elements for your business that create a consistent look no matter where a potential client may come across your brand. Below we have listed some of the most common digital design elements in addition we also offer printing if needed.