WHAT IS YOUR STORY?
Everyone has a story, but not just anyone should tell your story.
Our Atlanta based creative studio sizzles with captivating eminence. Each and every one of our imaginative designs is a brilliant and unique showpiece that will enthrall your clients and audience.
From the minimalist to the whimsical, from the serious to the avant-garde, we breed creativity. Each of our clients receive a custom sophisticated media package to fit their distinct personality and business.
Just imagine a world of extraordinary media. Your website pops. Your logo is epic. Your packaging rocks. Your display ads rule. Engaging your consumers upon first glance with carefully crafted media elements that maximize your target demographic's experience.
What does your logo say about you? A customer will instantly judge the level of in which a business operating based on their logo, website and how these things are presented.
The power of branding has successfully molded into that of personal identification and emotional connection.
WHAT IS BRAND STRENGTH?
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
‣ BRANDING PROMOTES RECOGNITION
Effective branding can promote recognition for your business. If your brand is consistent and easy to recognize, it can help people feel more at east purchasing from you. People adhere to familiarity and if you’re remembered as a quality provider, then you will encourage repeat business as they are more likely to choose your product or service again.
‣ YOUR BRAND SEPARATES YOU FROM THE COMPETITION
In a highly competitive global market, it is crucial to stand out from the crowd. Remember that you are no longer competing on a local stage, you’re now competing in the global economy- Your brand will therefore help you stand out from the thousands or millions of similar organizations around the world.
‣ STRONG BRANDING GENERATES REFERRALS
A strong brand can create referrals or viral traffic because people love to tell others about the brands they like. People eat, listen and wear brands, and they’re constantly telling others about the ones they love. In fact, 84% of consumers have said that they ‘always or sometimes’ take action based on personal recommendations.
Imagine falling in love with a brand but when you go to recommend it to a friend, you can’t remember it- this is why strong branding is so important; you can’t tell someone about a brand you can’t remember.
‣ BRANDING SETS EXPECTATIONS
A strong, consistent brand will allow the customer to know exactly what to expect each time they encounter your business. A professional appearance will build credibility and trust, which bodes well as people are more likely to purchase from a business that appears legitimate.
Your brand represents your promise to the customer- like an unspoken contract so to speak.
‣ A STRONG BRAND ADDS VALUE
A strong and successful brand will add value to your business, well beyond physical assets.
Consider companies such as Apple, Facebook and Coca-Cola; they are worth much more than their premises, equipment and/or products. It has been their brand that’s increased the company’s value, far exceeding their physical value. In 2014, the Coca-Cola brand name alone was worth $67million; accounting for more than 54% of the company’s stock market value.
In today's world, branding is more important than ever. But a good brand won’t manifest overnight- it’s a result of a meticulous planning, development and growth, which is why many start-ups and small businesses neglect it without realizing the impact it has.
Good branding not only increases the value of a company, but it provides employees with direction and motivation, and makes acquiring new customers easier.
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